Apple cars: Apple targets car production by 2024 and eyes 'next level' battery technology: Sources

Apple

Inc is moving forward with self-driving car technology and is targeting 2024 to produce a passenger vehicle that could include its own breakthrough battery technology, people familiar with the matter told Reuters.The iPhone maker’s automotive efforts, known as Project Titan, have proceeded unevenly since 2014 when it first started to design its own vehicle from scratch. At one point,drew back the effort to focus on software and reassessed its goals. Doug Field , anveteran who had worked at Tesla Inc , returned to oversee the project in 2018 and laid off 190 people from the team in 2019.Since then,has progressed enough that it now aims to build a vehicle for consumers, two people familiar with the effort said, asking not to be named because’s plans are not public.’s goal of building a personal vehicle for the mass market contrasts with rivals such as Alphabet Inc’s Waymo, which has built robo-taxis to carry passengers for a driverless ride-hailing service.Central to’s strategy is a new battery design that could “radically” reduce the cost of batteries and increase the vehicle’s range, according to a third person who has seen’s battery design.declined to comment on its plans or future products.Making a vehicle represents a supply chain challenge even for, a company with deep pockets that makes hundreds of millions of electronics products each year with parts from around the world, but has never made a car. It took Elon Musk ‘s Tesla 17 years before it finally turned a sustained profit making cars.”If there is one company on the planet that has the resources to do that, it’s probably. But at the same time, it’s not a cellphone,” said a person who worked on Project Titan.It remains unclear who would assemble an-branded car, but sources have said they expect the company to rely on a manufacturing partner to build vehicles. And there is still a chancewill decide to reduce the scope of its efforts to an autonomous driving system that would be integrated with a car made by a traditional automaker, rather than the iPhone maker selling an-branded car, one of the people added.Two people with knowledge of’s plans warned pandemic-related delays could push the start of production into 2025 or beyond.Shares of Tesla ended 6.5% lower on Monday after their debut in the S&P 500 on Monday.shares ended 1.24% higher after the news.has decided to tap outside partners for elements of the system, including lidar sensors, which help self-driving cars get a three-dimensional view of the road, two people familiar with the company’s plans said.’s car might feature multiple lidar sensors for scanning different distances, another person said. Some sensors could be derived from’s internally developed lidar units, that person said.’s iPhone 12 Pro and iPad Pro models released this year both feature lidar sensors.Reuters had previously reported thathad held talks with potential lidar suppliers, but it was also examining building its own sensor.As for the car’s battery,plans to use a unique “monocell” design that bulks up the individual cells in the battery and frees up space inside the battery pack by eliminating pouches and modules that hold battery materials, one of the people said.’s design means that more active material can be packed inside the battery, giving the car a potentially longer range.is also examining a chemistry for the battery called LFP, or lithium iron phosphate, the person said, which is inherently less likely to overheat and is thus safer than other types of lithium-ion batteries.”It’s next level,” the person said of’s battery technology. “Like the first time you saw the iPhone.”had previously engaged Magna International Inc in talks about manufacturing a car, but the talks petered out as’s plans became unclear, a person familiar with those previous efforts said. Magna did not immediately respond to a request for comment.To turn a profit, automotive contract manufacturers often ask for volumes that could pose a challenge even to, which would be a newcomer to the automotive market.”In order to have a viable assembly plant, you need 100,000 vehicles annually, with more volume to come,” the person said.Someinvestors reacted to the Reuters report on the company’s plans with caution. Trip Miller, managing partner atinvestor Gullane Capital Partners, said it could be tough forto produce large volumes of cars out of the gate.”It would seem to me that ifdevelops some advanced operating system or battery technology, it would be best utilized in a partnership with an existing manufacturer under license,” Miller said. “As we see with Tesla and the legacy auto companies, having a very complex manufacturing network around the globe doesn’t happen overnight.”Hal Eddins, chief economist atshareholder Capital Investment Counsel, saidhas a history of higher margins than most automakers.”My initial reaction as a shareholder is, huh?” Eddins said. “Still don’t really see the appeal of the car business, butmay be eyeing another angle than what I’m seeing.”

Apple cars: Apple targets car production by 2024 and eyes 'next level' battery technology: Sources

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Written by Shelly Follow